Polar Beverages, based in Worcester, MA, just released its new all-natural Fruit A Peel selection. Each drink, which is naturally sweetened and reduced-calorie, has the International Animal Rescue logo and Web address on it.

IAR is dedicated to the rescue and rehabilitation of suffering animals worldwide. The financial support received from Polar will go toward the expansion of the bear sanctuary in India, a safe haven for rescued "dancing" bears.

The tradition of this cruel practice dates back to the 16th century when sloth bears were used to entertain Mughal emperors at the Taj Mahal. They are now an endangered species, and illegal to capture. Regardless, at least 400 are on the streets of India forced to "dance" today.

Each year, at least 100 cubs are illegally captured from the wild to be sold on the black market. The cub's teeth are knocked out by force with an iron bar and their claws are pulled, rendering them defenseless.

The US represenative, Laurence Van Atten, is based in Worcester, MA, and works diligently to help end this cruel practice.